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What is Marketing Automation?

Platforms that automate repetitive marketing tasks and workflows.

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Marketing Automation software helps businesses automate repetitive tasks and workflows, allowing marketing teams to focus on higher-level strategy and creative work. These tools typically include features like email automation, lead scoring, customer segmentation, social media posting, and campaign tracking. Marketing automation platforms are used to nurture leads, personalize customer interactions, and deliver targeted messages at the right time based on customer behavior. Automation can be particularly beneficial for lead generation, email follow-ups, and customer engagement, providing a personalized experience at scale. Additionally, these tools often integrate with CRM systems, enabling a seamless flow of information between marketing and sales teams. By automating tasks, businesses can improve efficiency, reduce human error, and drive better results from their marketing efforts.

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