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What is CRM (Customer Relationship Management)?

Tools to manage customer interactions and enhance customer relationships.

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Customer Relationship Management (CRM) software helps businesses manage their interactions with current and potential customers. It is designed to streamline communication, improve customer service, and drive sales growth. CRM tools allow companies to track customer information, such as contact details, buying history, and communication preferences. These tools also help businesses automate marketing campaigns, customer support, and sales processes. By gaining insights into customer behavior and preferences, businesses can offer personalized experiences, strengthen relationships, and improve customer retention. A well-implemented CRM system is crucial for any company looking to maintain a competitive edge in customer service and sales.

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