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What is Donor Management?

Software for tracking and managing donor relationships.

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Donor Management software helps nonprofit organizations track, manage, and nurture relationships with their donors. These platforms provide features for storing donor information, tracking donation history, and segmenting donors based on preferences and giving patterns. Donor management tools also include features for sending personalized communications, generating thank-you notes, and creating donor reports. By providing insights into donor behavior, these platforms help nonprofits tailor their outreach efforts to individual supporters, increasing the likelihood of repeat donations and long-term engagement. Some donor management systems also integrate with fundraising software, allowing for seamless data sharing and more effective fundraising campaigns. Popular tools include Bloomerang, NeonCRM, and Little Green Light.

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