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What is Digital Asset Management?

Software for storing, organizing, and managing digital assets.

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Digital Asset Management (DAM) software provides a centralized repository for storing, organizing, and managing digital assets such as images, videos, audio files, documents, and graphics. These platforms help businesses manage large libraries of content by offering robust metadata tagging, search functionality, and categorization options. DAM systems make it easy for users to find and access assets, while ensuring that intellectual property is properly protected with access controls and user permissions. Features such as version control, collaboration tools, and real-time updates improve team workflows and reduce the risk of errors. DAM software can integrate with other systems like content management systems (CMS) and marketing platforms to streamline content distribution. It also includes analytics capabilities, allowing businesses to track asset usage, evaluate performance, and determine which assets are generating the most value.

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